Advertising Week 2011
AOL gets people
AOL is excited to once again be a Gold Tier sponsor of Advertising Week, and proud to support the thought leadership and innovation which it represents. Whether we’re getting people engaged through AOL Premium Formats or getting people talking on the Huffington Post, AOL gets people. Visit our interactive Times Center Gallery or join us for thought-provoking panels and workshops to learn more. We look forward to celebrate Advertising Week with you - see the schedule below for details.
Event calendar
Monday - Friday, October 3-7
8am-5pm @ The Times Center, 242 West 41st Street, btw 7th and 8th Avenues
AOL Gallery
Visit the AOL Gallery for an interactive look at what AOL is up to in original programming, video, local and more. Coffee is on us, too.
Monday, Oct. 3
12:45-1:30pm @ IAB MIXX, Crowne Plaza, 1605 Broadway
Workshop: Building a Better Brand Experience: Best Practices for Creating Engaging Ads
As more interactive formats emerge in the display space, engagement becomes an increasingly more important metric for marketers. Join Brian Atwood, Senior Director Sales & Strategy, AOL Premium Formats and Sam Duncan, Director of Product Management, as they release the latest research on the Natural Born Engagers audience segment, reveal best practices for creating brand experiences, and build custom ad units live onstage.
5:00pm-5:45pm @ The Times Center
Trust, Community and America's Search for Real World Solutions
Today’s most urgent crises – unemployment, foreclosures, a struggling middle class, a crumbling infrastructure – require us to move beyond the tired framing in which all issues are boiled down to simply “left vs. right." Arianna Huffington moderates a discussion about the need to jettison obsolete and distorting labels and focus on finding real-world solutions.
Panelists:
Arianna Huffington, Editor in Chief, AOL Huffington Post Media Group (moderator)
Joe Scarborough, Morning Joe Co-Host, MSNBC
Mika Brzezinski, Morning Joe Co-Host, MSNBC
Howard Fineman, Senior Politics Editor, The Huffington Post
Conor White-Sullivan, CEO/Founder at Localocracy
David Frum, Editor of FrumForum.com and CNN contributor
Lisa Belkin, Columnist, New York Times
6:00pm - 7:45pm
Advertising Week Opening Gala
The VIP event of the Week - live at Radio City Music Hall.
Presented by AOL – by invite only
Tuesday, Oct. 4
11:00am - 11:45am @ B.B. King Blues Club, 237 West 42nd Street
Making Online Ads the Topic of Cocktail Party Conversations
The early days of online advertising have focused on triggering immediate response and providing utility. UM, AOL, and the IPG Media Lab recently set to understand how new digital ad formats can effectively capture attention and seek emotional response. Come learn findings and best practices to get people to notice and care about your digital advertising.
Panelists:
Brian Monahan, IPG-Lab, EVP, Managing Partner (moderator)
Tim Castelli, AOL, SVP, East Sales
Neil Manohar, Chrysler Group LLC, Digital Marketing, Loyalty, Credit Card and Analytics
Tina Lenna, UM, SVP Chrysler
Dawn Winchester, R/GA, EVP, Chief Marketing Services Officer
5:00pm - 5:45pm @ The Times Center
Real Moms with Real Power: A Real Conversation
Moms make most of the purchase decisions in the household. They do most of their shopping locally. And they heavily influence the consumption habits of their neighbors and broader social sphere. What makes moms click? Go beyond the metrics and join Patch for a conversation with real moms from across the country and other industry leaders who are engaging this highly valuable demographic through local content and national conversations.
Panelists:
Jim Norton, SVP Sales, AOL (moderator)
Warren Webster, President, Patch
Alisa Volkman, Co-publisher and Vice President, Sales Strategy, Babble
Ann Lundberg, EVP, CafeMom
Rachel Fishman, Editorial Director, Digital Content, Strategy, & Design for The Parenting Group
Lesley Solomon, A Patch Mom
6:00pm - 8:00pm @ The Times Center
Patch Block Party
After the Patch panel, let’s get neighborly with some cocktails and snacks, courtesy of AOL Local.
Thursday, Oct 6
1:00pm - 1:45pm @ Thomson Reuters
The Race to the Top: Building Your Brand Online
What does bringing your brand to life really mean in the digital space? Examining creativity, content, and technology, Greg Rogers, CEO, AOL Premium Formats, chats with leaders from the digital space about how they approach building brands online. From what they look for in publishers and partners, to the metrics used to evaluate the campaigns, the panel delivers an insider look at brand campaigns & their unique challenges and opportunities.
Panelists:
Greg Rogers, CEO, AOL Premium Formats
Rob Norman, CEO, GroupM
Paul Gunning, CEO, Tribal DDB
Dave Morgan, CEO, Simulmedia
Wenda Harris Millard, President, MediaLink LLC
Matt Straz, Co-Founder Namely, Inc. and Industry Commentator
2:00-2:45pm @ B.B. King Blues Club
Vidal Partnership's The General Market Transformed
The 2010 U.S. Census data intensified the spotlight shining on the fact that the “General Market” as we knew it, no longer exists. This phenomenon is changing the game definitively for marketing, commerce, and communications in this decade. Kristin Kovner, Senior Marketing Director, will represent AOL as the panel examines realities, implications and solutions for marketers, agencies, media and content producers.
Friday, Oct 7
10:05 - 10:45am @ New York Times, 620 8th Avenue
Mediavest's 2011 Multicultural Media Talent Pipeline
Top media companies are connecting with multicultural college students from all over the country for a summit on reaching multicultural audiences in all media. Join Derek Murphy, SVP of Multicultural for the Huffington Post Media Group, as he talks about digital marketing for a diverse audience.