Entertainment

Shouldn't your campaign be Oscar-worthy?

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Whether it's an eye-popping 3D film or a new sitcom, every show needs viewers to succeed – and AOL has them. With more than 80% original content and a far-reaching ad network, we can find your audience, get them excited, and deliver them to the screen of your choice. Tickets, please.

Entertainment

Related brands

Fast Facts

First in line. 18.2M AOL visitors attend movies during opening weekend - more than visitors to YouTube, IMDB, Fandango and Movietickets.com.
Going to movies. 1 in 5 AOL visitors has seen a movie in the theater in the last 30 days; 2 of 3 Moviefone visitors are looking to see a movie the same day.*
Repeat customers. Over 10M AOL visitors have seen 2-4 movies in the past 30 days.
Buying tickets - and more - online. MapQuest visitors are 81 percent more likely to look up movie listings online, and 42 percent more likely to purchase tickets online.
Showing their preferences. More Moviefone visitors purchase tickets and DVDs online than do Yahoo! Movies or MSN Movies visitors.**
Genre fans. The top genres that draw Moviefone visitors to the theater include art, biopic, comic book, documentary, musical, mystery and western.

*Sources: comScore Plan Matrix, April 2010; *DMS Research, Moviefone Study, November 2009; **@Plan, Summer 2009.

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites on Advertising.com's content channels:

  • Entertainment channel
  • Music channel
  • Movies channel
  • TV channel
Behavioral

Target consumers based on their interests:

  • Entertainment Buffs. People who follow the latest news about celebrities, movies, music and soaps. They purchase DVDs, music and video games online and also take an active interest in memorabilia.
  • Moviegoers. Movie buffs who read the latest reviews, follow celebrity gossip and purchase tickets/DVDs online.
  • Active Gamers. Teens and adults who are looking for online and console game strategies, tracking game release dates and purchasing video games.
Accurate

Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households with teens that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you?re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about music (SearchBack).
  • Promote a theatrical release or TV tune-in with 1 or 3 hour NetBlocks (NetBlocks).

Source: comScore, 2010.

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